From the loom town to every town.

01

100+ years

A family in the trade

The Kenche family has been in the saree trade for 100+ years, since the time of the grandparents. The family name, Kenche Mallikarjuna, is on the logo, on every box, and on every set that leaves Rayadurg.

02

The loom town

Rayadurg

A town on the border of Andhra Pradesh and Karnataka, where weaving is part of everyday work. The sarees start here, close to the looms.

03

The craft

One thread at a time

Most sarees are woven on power looms, where a jacquard keeps every zari motif exact; some on handlooms. Either way the warp is set on the loom, the weft passed across thread by thread, the zari border worked in as the cloth grows.

04

The set

Twenty-eight to a box

Sarees are checked, folded and boxed in sets of twenty-eight, so a shop can fill its shelves with one order.

05

The road

Across India

What began with shops nearby now travels by parcel to towns across India.

06

Today

Kenche Ramesh

Today the house is run by Kenche Ramesh. New weaves are filmed on the floor and shared on Instagram as they arrive, and enquiries on WhatsApp are answered personally.